Today, we want to share some tips on how you can effectively plan your SEO budget to head to 2021 with the confidence that you can increase the visibility of your SEO for a cannabis business
Each of the businesses in the cannabis industry has its own needs, but one thing is for sure: SEO is a critical part of your business strategy. So you have to decide: are you willing to put in the time and effort to carry out your own SEO or are you looking for an agency dedicated to cannabis SEO to take your online presence to the next level?
Set your SEO goals
Before you start, ask yourself: what do you want from your SEO campaign? To find out, start by writing down your goals. Tip: start small and crafty. Think realistically about what you want to achieve in 6 months. Then write down the successes you imagine your campaign could achieve in a year with the support of the cannabis SEO team. Improving SEO doesn't happen overnight, so it's important to start with smaller, more achievable benchmarks and raise your goals as your campaign progresses.
In order to plan your budget effectively, you have to know what your goals are. When working on developing a relationship with an SEO agency, make sure you let them know exactly what you dream of achieving and give them examples of what you want. Remember that your goals can only be as big as your budget allows, and everything else falls within those parameters as well.
Learn about the different SEO tactics
The next thing in your budget strategy is to evaluate which aspects of SEO are important to you. What exactly are you looking to optimize? There are a few different points that must be taken into consideration. First, are you specifically looking to improve your content, or something else?
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Content creation is often a vital element for SEO campaigns. Fortunately, there are multiple avenues to create and deliver content that increases your visibility and makes your overall campaign a little more creative. There are several areas of content creation that can prepare your cannabis company for SEO success.
Blogging is a common method: a simple but creative strategy that can help your business in increasing traffic. By writing about topics relevant to your business, you will be able to increase your knowledge on various topics, be it CBD, the science behind extraction, or cannabis beauty products. Write blogs can also help improve your keyword rankings, which can be very useful for planning long-term SEO.
Another great option to improve SEO is to improve your social media strategy. Fortunately, investing in social media ads can be relatively inexpensive and is important when creating positions in order to strengthen your campaign. We recommend a dedicated social media team, but this option can be relatively expensive for those who want to get familiar with the SEO game. Creating a newsletter can be great for this very reason.
In any case, recognizing the affordability of social media and newsletters should lead you to dedicate your resources to make your content attractive and unique, to increase visibility and traffic. Don't shy away from being creative. High-quality content often produces high-quality results.
What about on-site and off-site SEO?
Now that you've considered content creation, it's time to think about making room in your SEO budget for website optimization. Consider adding SEO on the site (on site) and off site (off site) to your budget next year.
These methods are fundamental aspects for its general operation. As you search for your ideal cannabis SEO agency, check out your SEO skills on and off-site. You need to ensure that your SEO team can do the work necessary to ensure that your website is optimized.
On- site SEO involves making sure your website works efficiently. Did you know that mistakes and other issues can hurt your search rankings? Additionally, on-site SEO requires other maintenance items, such as keeping Meta tags up-to-date and improving the website to increase visibility. A good SEO budget should include space for copywriting, in which an SEO team tweaks the website text to drive traffic.
The SEO outside the site must also be within the scope of the considerations for your SEO budget. External SEO focuses on strengthening the visibility of your cannabis business on other platforms. This means keeping useful information consistent and up-to-date across the board. A key to success here is making sure there aren't any potential mistakes that could cause people to have trouble finding your site.
Decide if you are interested in using different web services to check the performance of your site. For example, many businesses see increased traffic when adding Google My Business. However, this can only optimize your strategy up to a point.
It is important to work with SEO tools like Mos. or Serums. Serums can help with keyword tracking and backlink monitoring, which can further increase your visibility. It is necessary to track external links since their quality can vary, which can strengthen or damage your ranking. Mos. is an important tool for keyword research and for monitoring potential attrition on your website.
Other important services that can help cannabis businesses monitor effectively are Google Analytics and the Search Console. These services are free for basic use. However, having a cannabis dispensary marketing SEO agency behind the management of these tools will only serve to strengthen your purposes. And they are a great tool to access, especially if you are planning a more affordable budget.
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If you are looking for a high-quality SEO company to work with, they will conduct regular audits. SEO teams conduct audits, which are an in-depth analysis that shows where your website could improve. Think of an audit as a review. Through the audit process, you discover various issues that can be addressed. This will put you on the right track to achieve your goals, since you know exactly what you are looking for.
If you have any extra space in your company budget, consider adding PR to your cannabis or CBD SEO budget strategy. Public relations can be an excellent complement to SEO services, as they gain visibility in ways that SEO simply cannot handle on its own. Public relations can work in conjunction with your SEO strategy by interlacing keywords, your cannabis company's messages, and potentially getting more traffic to your website through published articles.
Let's talk about the budget
To develop a complete SEO budget, you must know what you are willing to spend to achieve your goal. This puts the financial aspect directly into your budget planning. If you have the capacity, your budget should match your goals. As mentioned, think about the distribution channels you would like to use. This will help inform how you spend your money.
For example, you can focus your spending on increasing organic content through social media, blogs, or newsletters. Or you can direct your attention to Google ads or social media advertising, if your niche in the industry allows it. Knowing what you want to get out of your campaign can help you start the process of developing a realistic budget.
Metric: measure why SEO makes it all worthwhile
Now that we've discussed your goals, different tools, methods, and ways to make your campaign successful, let's discuss the importance of metrics. Metrics are vital to measuring the success of your SEO. It is important to consider what metrics you would like to measure, as well as how you would like to measure return on investment (ROI). The metrics should not be ambiguous, as your entire marketing strategy will affect your ROI, not just part of it. It is essential to have measurable results to achieve your goals.
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Some key metrics include organic traffic, which is how consumers naturally find you. The external links, which are links from one page to another, are another important metric, as these links help reassure consumers about your company's lbs. The metric of engagement is also very useful as they show who interacts with your content, the number of times people visit and stay on the pages of your website and click on multiple pages.
Keep in mind that, while it is important to keep track of rankings and traffic, it is also very important to review how your income and conversions respond to the progression of your campaign.
Trust the process
Working with an SEO team is based on mutual trust. You must be able to trust the ability of your SEO team, just as they must trust you to provide them with the tools they need to help your business succeed. The Cannabis Dispensary SEO company you work with needs your trust to access website metrics, Search Console, Google Analytics, and more so that they can best assist you. However, you need to feel able to collaborate with them and provide them with useful information whenever they need your input on where you want the campaign to go next.
Speaking of equipment, let's talk about what you are looking for in terms of scope or service. What is your ideal cannabis or CBD SEO team like? If you are looking for significant attention to your project, finding an account manager dedicated to SEO could be a great option. However, if your budget is tight, you can start on your own until you can make room in your budget to take your SEO to a higher level with a dedicated team. If you're looking for social media content or newsletters, hiring a content creation team might be the right thing to do. Looking for a simple scope of services? Opt for a team that offers relatively broad metrics to get your visibility off the ground.
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In any case, make sure SEO reports are part of any SEO work scope. SEO reports allow your business to see exactly what is working and what needs to be improved. Many companies skip this vital step, which means that you will be ahead of the curve, generating new ideas to continue to prosper.